OTHM Level 7 Diploma in Strategic Marketing

This OTHM Level 7 Diploma in Strategic Marketing is a nationally recognised and Ofqual Regulated Qualification, accepted by major regulatory bodies. This course is completed on our online learning system as a distance learning course over the duration of 12 – 24 months.

 

Once you have begun your journey with us, you will have access to our online learning system where you will be able to contact your assessor for support and submit your written assignments and other course evidence. Our online learning platform also features easy-to-access assessment plans, feedback, course materials, course progress, and online messaging.

 

You will be assessed through a variety of assessment methods, including; Written Assignments, Work Product Evidence, and Professional Discussions.

 

Our Online Learning Platform is quick and simple to enrol onto, after purchase you will receive login details by email to begin your online learning journey - with no hidden fees. 

  

How does the OTHM Level 7 Diploma in Strategic Marketing course work?

• Once you make the payment, you will be automatically emailed your student log-in details
• You can immediately begin enrolment from the moment you log in
• Next, you will have a course induction over the telephone 
• You will then be allocated an assessor who will put together an assessment plan
• You begin your coursework on the online learning system. 
• You can track your course progression on the progress bar.
• Receive support from your assessor. You will communicate via a messaging system, emails and phone calls. They will also mark your coursework and leave feedback on the online platform
• Upon course completion, you will have achieved the OTHM Level 7 Diploma in Strategic Marketing

 

TOTUM Card Eligible

Candidates enrolled in this course are eligible to apply for an NUS TOTUM Pro Student Discount Card, please follow the link for more information: https://www.thelearningstation.co.uk/totum-id-card

 

For entry onto the OTHM Level 7 Diploma in Strategic Marketing qualification, learners must possess:  

 

• An honours degree in a related subject or UK level 6 diploma or an equivalent overseas qualification
• Learners must be at least 21 years old or older at the beginning of the course

Or

• Learners over the age of 21 with relevant management experience will also be considered for this qualification

 

It’s recommended that candidates are working at a minimum of Level 2 in Numeracy and Literacy.

As this qualification is based online, this course is recommended for candidates who possess a basic level of IT understanding to complete the course efficiently.

 

Although it is recommended, it is not essential for candidates to be in full time, or part time employment to complete this course as this course does not require any direct observations in the workplace.

This qualification requires an assessment of knowledge. Throughout your course, you will be assessed through a variety of methods:

 

• Written assignments and coursework
• Professional discussions over the phone
• Supplying us with work product evidence.
• Research Projects

The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or continue their further study.

 

As this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), learners are eligible to progress to Master’s top-up programmes at many universities in the UK and overseas with advanced standing.

Module 1 - Contemporary Issues and Principles of Marketing

 

1. Understand the role of the marketing function, leaders and entrepreneurial marketing in the success of an organisation.
2. Understand external and internal environmental audits for designing marketing planning.
3. Understand the impact of strategic marketing options for marketing planning.
4. Understand the impact of marketing mix and extended marketing mix options for products and services.

 

Module 2 - Consumer Behaviour and Market Communications

 

1. Understand the fundamental psychological, sociological, structural and cultural factors that influence buying behaviour.
2. Understand the relevance of particular theories, Factor, models and concepts related to consumer behaviour.
3. Understanding the marketing research process and customer insight in different contexts including digital contexts.
4. Understand the process of managing customer experience, customer relationship management and market communication.

 

Module 3 - Digital and Social Media Marketing

 

1. Understand the role of information technology and social media in digital marketing
2. Understand the changing dynamics of an organisation’s environment and its impacts.
3. Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challenges.
4. Understand how to develop digital strategies and an integrated social media campaign for a strategic relationship with the customers.

 

 

Module 4 - Contemporary Challenges and Strategic Marketing

 

1. Understand the principles of strategic marketing management.
2. Understand the key innovative business drivers for organisational success.
3. Understand the models and process of analysing business environment and design of Strategic marketing in different contexts.
4. Understand the process of implementation of Strategic marketing in different contexts.

 

Module 5 - Strategic Brand Management

 

1. Understand the concept of brand and how branding relates to other areas of marketing including, sustainability and corporate communications.
2. Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelations.
3. Understand the process and factors related to developing and enhancing brand image over time.
4. Understand the development of brand management strategies to meet marketing objectives.

 

Module 6 - Marketing Research Project

 

1. Be able to identify research problems and formulate research objectives.
2. Understand how to review the literature on a research topic.
3. Be able to design appropriate business research methodologies.
4. Be able to develop a research proposal.

Course Enrolment

After your purchase, you will receive login information to begin your online course registration. Once logged in to your account, you will complete a quick 10-step enrolment progress consisting of initial assessments, skill checks and a telephone induction before you are allocated an assessor to begin your course.

 

Starting the course

Your assessor will issue you with your first assessment plan, detailing the units and criteria that you need to complete, which format to complete them in and where to find additional information if needed. You can find your assessment plan, progress bar and all the work you need to complete quickly and easily from your course dashboard.

 

Submitting Work

When you have completed a written assignment, you can upload your written work to your online course within just 2 clicks from logging on to your online account. Your assessor will mark your work and give you feedback which will be displayed on your course page and emailed to you for ease of reference

 

Getting Help

Getting Help From time to time, you might need a little bit of help, which is why we have a ‘live chat’ button on your learning portal for you to use at any time between 9 am and 6 pm Mon - Fri. You also have a messaging button that can be accessed from your dashboard to quickly message your assessor, IQA or administration staff.

 

On completion

Once you have completed your course, your assessor will need to finalise your course work before sending it to our IQA, this usually takes a week or two as they may need to revisit all the work you have completed. The IQA will sample your work once the assessor submits it to them, and from that point, your certificate should be claimed within 2-4 weeks.

How do I log into my course?

Approximately 15 minutes after purchase, you will receive your login details by email, including a link and instructions to log into your course. You can also find your learning portal by clicking on the ‘student login’ button on our website, or by clicking here; lms.thelearningstation.co.uk

 

When will I have my induction?

Your induction will be arranged once you have finished all of the other enrolment modules, and will take place over the phone.

 

When will my work get marked?

You can expect any work submitted to be marked within just 14 days unless agreed otherwise with your assessor. Your work may not be marked within 14 days if you submitted more than 3 assignments in a month.

 

Are there any classes or learning materials?

As our qualifications are vocational and work-based courses, you are expected to conduct research and gain skills, knowledge and understanding from your working environment. Your assessor will provide you with assessment plans, which may include guidance and materials, as well as providing constructive feedback on the work that you complete.

 

When will I hear from my tutor/assessor?

Your assessor will provide you with assessment plans with work to complete, as well as their contact information. They will not reach out to you if you are not doing your work, you need to get in touch if you are having trouble with your assignments.

 

Your assessor should respond to any messages from you within just 3-working days, but it is usually sooner. If you have sent your assessor a message and you haven’t heard back from them, please let us know by emailing [email protected].

 

When will I get my certificate?

On completion of your course, there are steps that we must take to quality assure your qualification to then send to the awarding organisation.

1. The Assessor must review your work in full before submitting it to our IQA, this usually takes around 2 weeks.
2. The IQA will review any requests within 1-months, but this is usually sooner. If there are actions on your portfolio it will be sent to the assessor for them to complete, and then these steps will be repeated.
3. Once the IQA has quality checked and approved your portfolio for external sampling by the awarding body, the office will submit the claim for your certificate within 5 working days.
4. The awarding body will usually issue a certificate within 2-weeks from this point; however, they may request sampling of your work, in which case it can be up to one month.
5. The usual duration is 1-2 months from completion.