How To Build A Social Media Presence For Your Career

a picture of a smartphone with the Facebook app on. The phone is laid on a table next to scrabble pieces that says "social media" Social media and your career usually don't go hand-in-hand. When it comes to looking for a job, employers tend to look at your social media accounts to get an overall impression of you before you come to the interview. So if you've posted pictures of yourself on holiday, showing off a new recipe, spending time with your kids or doing something amazing, like completing a 10k run, then employers will have a very good impression of you. But if you're sharing pictures of wild nights and, even worse, an image of you really drunk, then you're running a risk of looking rather unprofessional to your potential employer. But despite that, social media is a very powerful tool. And if used in the right way, it could help you either excel in your career or get noticed by employers. The purpose of this blog post is to show you how to use social media to help you exceed in your professional life. And I am going to do this by sharing my 5 top tips.

1. Create A LinkedIn Profile

LinkedIn is a social media platform that is designed for professionals. And if you want to use social media to help you excel in your career, then you definitely need to create a LinkedIn profile. Creating a profile on LinkedIn is just as important as creating a CV. And that's because your LinkedIn profile is your online CV. Your LinkedIn profile outlines your current situation, work experience, bio and your set of skills. It is also an excellent online networking platform for you to introduce yourself to potential employers and make new connections.

2. Remove Drunken Photos

Facebook is known for allowing people to share amazing memories. But unfortunately, some of those memories can get a little hazy. And they won't reveal your best side. Yes, I am talking about those photos that show you drunk out of your mind. Even though it may seem pretty seem innocent at the time, you're putting yourself at risk of not getting a job by sharing these photos. Employers nowadays look up their candidates. With nearly everyone on social media, it is very easy for employers to find your profile. According to Careerbuilder, 46% of employers immediately reject a candidate because of an inappropriate photo they saw on your social media accounts. So be careful when it comes to posting pictures. Also, we know people can tag you on Facebook. And this is something you can't control. Luckily, you can apply privacy settings where you can choose who can view certain posts and images on your profile.

3. Read And Share Information That Interests You

Social media is not just for sharing photos and memories. It is also an excellent platform for sharing your personal and professional interests. If you find an interesting blog post or a youtube video that intrigues you, you would share it. The more you do this, employers who look at your profile will get a better understanding of your interests. And if you regularly share articles related to the industry or career path that you're passionate about, then this would be even better.

4. Follow And Interact With Influencers In Your Region

The great thing about social media is that your industry influencers will most likely have their own social media profile. An industry influencer is someone who has built a solid reputation in their field. That means, their social media profile will have a sizeable following. Thanks to social media platforms, it is now much easier to contact these influencers. Building relations with these influencers can help you raise your profile. And if you make an excellent first impression, then be prepared to be introduced to new connections through the influencer.

5. Don't Forget To Be Social

Of course, you got to have some fun with social media. After all it is an excellent platform to keep in touch with friends from all over the world. Don't be afraid to share your achievements, milestones or any exciting news. They're the reasons why social media has become so powerful. Thanks for reading. Do you have any other ideas on how to build a social media presence? Then please let us know in the comments section below. Featured image: Pexels
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